TITLEIST GOLF GEAR - 2026
2026 COLOR
I led SS26 color direction for golf gear by translating trend research and legacy brand cues into a clear, commercial palette system that scaled across product categories. I owned the full color lifecycle from concept through final execution including Pantone selection, lab dip evaluation, approvals, and cross-functional rollout to production.
Challenge
Build a seasonally fresh palette that still feels unmistakably Titleist, while balancing merchandising clarity, regional flexibility, and product consistency
Design Goal
Create a color architecture that supports core styles, introduces strategic energy accents, and remains coherent when applied across golf bags, headwear, and other accessories.
Process
01 Research
Synthesized WGSN/trend signals, market research, competitor audit, and internal product insights
02 Palette Architecture
Defined core neutrals + accent strategy with naming and governance for alignment across teams.
03 Application
Visualized and tested colors on bag renders for colorway exploration and color validation.
04 Review + Handoff
Documented decisions for Design Reviews and Confirmation meetings.
Design Review Mood Board Direction
